Barbershop study trimmed black men's hair and blood pressure

(AP Photo/Damian Dovarganes)

70NEWSJAPAN - "Barbershops are a uniquely popular meeting place for African-American men," and many have gone every other week to the same barber for many years, he said. "It almost has a social club feel to it, a delightful, friendly environment" that makes it ideal for improving health.

Victor did a study in 17 Dallas barbershops a few years ago. In that one, barbers tested patrons and referred them to doctors. Improvements were modest.

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In the new study, "we added a pharmacist into the mix" so medicines could be prescribed on the spot, he said.

The new work involved 303 men and 52 barbershops. One group of customers just got pamphlets and blood pressure tips while they were getting haircuts. Another group met with pharmacists in the barbershops and could get treatment if their blood pressure was high.

At the start of the study, their top pressure number averaged 154. After six months, it fell by 9 points for customers just given advice and by 27 points for those who saw pharmacists.

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Nearly two-thirds of the men who saw pharmacists lowered their pressure to under 130 over 80 — the threshold for high blood pressure under new guidelines adopted last fall. Only 12 percent of the men who just got advice dropped to that level.

"This is a home run ... high-touch medicine," said one independent expert, Eileen Handberg, a heart researcher at the University of Florida in Gainesville. Most drug trials only dream about such good results, yet they were achieved in a regular community setting, she said.

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Nineteen of Muhammad's customers finished the program, and "all their blood pressures were down, every single one of them," he said.